Should you hire an SDR or brief Dylan?
Hire an SDR when you need a person on the phone, at events and inside your team for the long run. Choose Dylan when you want held meetings by email without hiring: he sends from his own warm mailboxes, you approve the plan and the first emails, and you pay per held meeting instead of a salary.
How does hiring an SDR compare with Dylan?
| Question | Dylan | Hiring an SDR |
|---|---|---|
| You pay for | Meetings that happen | Salary, tools and ramp time |
| Mailboxes and domains | Dylan's own, already warm | You buy and warm them |
| If no meetings come | Deposit back after 60 days | You still pay |
| Before anything is sent | You approve | Depends on the rep |
| Setup on your side | A few minutes | Hiring and training |
| Price | $250, $500 or from $900 per held meeting | Your pay and overhead: work it out in the calculator below |
| Phone calls and events | No. Email only today | Yes, if you hire for it |
| Regions | US targets first | Wherever you hire |
| After the first meeting | Your team runs the deal | A rep who can grow into closing |
Dylan
- You pay for
- Meetings that happen
- Mailboxes and domains
- Dylan's own, already warm
- If no meetings come
- Deposit back after 60 days
- Before anything is sent
- You approve
- Setup on your side
- A few minutes
- Phone calls and events
- No. Email only today
- Regions
- US targets first
- After the first meeting
- Your team runs the deal
Hiring an SDR
- You pay for
- Salary, tools and ramp time
- Mailboxes and domains
- You buy and warm them
- If no meetings come
- You still pay
- Before anything is sent
- Depends on the rep
- Setup on your side
- Hiring and training
- Phone calls and events
- Yes, if you hire for it
- Regions
- Wherever you hire
- After the first meeting
- A rep who can grow into closing
Dylan's column is his beta offer, as the pricing page states it. The SDR column is the usual setup, not any one company's.
What does your SDR team cost per held meeting?
Your browser is not running scripts, so the numbers cannot be worked out on this page. The formula on the calculator page gives the same result. See the formula
Fill in your SDRs, their salary and your held meetings to see your cost per held meeting.
your cost per held meeting
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Your SDR team
- Pay
- Tools
- Total
- Held meetings
- Cost per held meeting
Dylan, per held meeting and on each way to pay
Your held meetings this month
This compares cost at the same number of held meetings. It is not a promise of how many meetings Dylan books, and it leaves out what your SDRs do besides booking meetings.
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What does an SDR cost?
More than the salary. The monthly cost of one SDR usually includes:
- Base pay and commission.
- Payroll taxes and benefits.
- Tools and data: a sequencer, a contact database and the seats that go with them.
- Mailboxes and domains for cold email, which need warming before they send.
- A manager's time to hire, train and review the work.
- The ramp: the time before a new rep books meetings at full pace.
You pay all of it in a month with no meetings too.
We do not print a salary figure here. Pay depends on the city, the seniority and the commission plan, and your own numbers beat any average. Put them in the calculator above: your pay, tools and held meetings a month give your cost per held meeting, next to Dylan's price. It also has its own page, the SDR cost calculator, with the formula it uses.
What does Dylan cost instead?
Dylan bills per held meeting, at a price set by who you want to meet:
- Lite: $250 per held meeting. Small companies, founder-led buyers, 1 to 200 employees. Deposit $750.
- Standard: $500 per held meeting. Mid-market, directors and VPs, 201 to 1,000 employees. Deposit $1,500.
- Enterprise: from $900 per held meeting, quoted. VP and C-level, 1,000+ employees. Deposit: three meetings.
The deposit is credit for your first meetings. No meeting in 60 days? Your deposit comes back. The prices are for the beta; the full terms are on the pricing page.
When is hiring an SDR the better choice?
- Your buyers answer the phone or meet you at events. Dylan works by email today. If you want calls next to his emails, ask about adding Belkins callers to your plan.
- Most of your buyers are outside the US. Dylan writes to US targets first.
- You are building a sales team. An SDR learns your product, sits in your deal reviews and can grow into a closing role. Dylan books the first meeting and hands it to your team.
- Your whole market is a few dozen named accounts. A person who researches each one by hand may suit it better. Dylan's plan tells you if your market is too small before you pay, and sometimes the answer is no.
When is Dylan the better choice?
- You want meetings without a hiring process. The brief takes a few minutes. A person at Belkins reviews your plan and emails it within one business day. The first emails go out in week 1.
- You do not want to buy and warm mailboxes. Dylan sends from his own domains, already warm. Your domain never sends a cold email.
- You want the seller to carry the misses. You pay per held meeting. Never billed: meetings outside your definition, no-shows, companies on your do-not-contact list.
- You want to see every new angle first. Nothing is sent before you approve the plan and the first emails.
Can you use both?
Yes. Keep your SDRs on the calls and the accounts that need a person, and brief Dylan on a segment they do not reach. Put the accounts your SDRs own on Dylan's do-not-contact list: he checks it when he builds the plan and again as each email is sent.
Not sure what counts as a held meeting? Read what counts as a held meeting, then why Dylan charges per held meeting.
The other comparisons
Get on Dylan's calendar.
Tell Dylan, our AI agent, who you sell to. A person at Belkins reads every entry and picks teams by fit. We invite 10 teams every two weeks. You approve the plan and pay per held meeting, or on a plan we are testing.
Already know your definition? Send the full brief