Pay for the yes, not the calendar invite.
Pay when the right person says yes, in their own words. You read the reply before you pay.
A reply, in the prospect's own words, from a person inside your definition, that asks for a next step.
It is not intent data. A person wrote back, in a thread Dylan started.
Pay for the reply, never for the noise.
A reply is billed only when it passes all three tests. Everything else costs nothing, and the list comes before the price.
The three tests
- Intent
They agree to talk, ask for a time, ask about price or terms, or ask you to contact a named colleague inside your definition.
- Fit
The person and the company are inside your meeting definition.
- A next step
A clear action exists: a call, a time, a question for you to answer.
One billable event per person per segment: an event billed as an intent is never billed again as a meeting or an opportunity on the same plan.
Never billed
- Auto-replies and out-of-office
- Stop, unsubscribe or not interested
- Not now with no next step
- A request for content alone, unless your plan counts it
- A referral to someone outside your definition
- Anyone on your do-not-contact list or an existing customer
- A second intent from the same person or company in your plan's window
- A reply to anything other than the approved offer
Price set in your plan
- Prepaid credit, 72-hour disputes, credit-only refunds.
The default offer is pay per held meeting, with its prices on the pricing page.
We are testing this way to pay with a small group. The price is set in your plan. Join the waitlist and we will tell you when it opens.
From the first email to a reply you can use.
The plan, the approvals and Dylan's rules are the same as for held meetings. What changes is where Dylan hands over.
The same plan and approvals
You write the meeting definition. A person at Belkins reviews the plan, and you approve the first emails before anything is sent.
Dylan writes and sends
From his own mailboxes, as an AI agent working for you. He follows up, and every further email to a person stops the moment their reply is read.
The reply is classified
Dylan labels each reply against the three tests. During the test, a Belkins operator samples his labels.
You get the thread
An intent comes to you with the prospect's own words and the email headers, so you can read it before you pay.
You take it from there
You run the conversation and book the call. If your plan says so, Dylan books it for you instead.
Four replies. One intent.
Every reply meets the same three tests. A reply that fails one is never billed, and the card says why. Only the yes goes to you.
Riley, Director of IT wrote: "Thanks for your email. I am out of the office until Monday with limited access."
- Passes: In your definition
- Fails: Their own words
- Fails: A next step
Not billed: out-of-office
Noor, COO wrote: "Not now. Maybe next year."
- Passes: In your definition
- Passes: Their own words
- Fails: A next step
Not billed: no next step
Lena, VP Finance wrote: "Please remove me from your list."
- Passes: In your definition
- Passes: Their own words
- Fails: A next step
Not billed: asked to stop
Ines, Head of Fleet wrote: "Sure, what does a review involve? Thursday works."
- Passes: In your definition
- Passes: Their own words
- Passes: A next step
Intent
If your plan says so, Dylan books the meeting too. On a hybrid plan the intent is credited against the meeting: you never pay for both.
The thread is the evidence.
You read the prospect's own words, with the email headers, before you pay. Dylan's classifier labels each reply, and a Belkins operator samples the labels during the test.
An intent is charged from your prepaid credit when the thread is handed to you and the 72-hour window closes.
Silence confirms. Disputes come back as credit.
- Outside your definition
- Not their own words
- No next step
- Duplicate
- On your do-not-contact list
Not a reason: they did not answer my follow-up. After handoff the conversation is yours.
The same rules on every way to pay.
Your definition comes first
You write the meeting definition before launch: the titles, company sizes and regions that count.
You approve before anything is sent
Nothing is sent before you approve the plan and the first emails.
What is never billed
Only a reply that passes all three tests is billed. Auto-replies, refusals, a not now, existing customers and second intents never are.
72 hours to dispute
72 hours to dispute any billed event, with fixed reasons. Silence confirms. Disputes come back as credit.
The stop rule
If 1,000 contacts bring no positive reply, Dylan pauses, tells you what he heard and proposes a new angle.
Your domain stays out of it
Dylan says he is an AI agent in the first line of every first email. He sends from his own domains, or from a partner's, never from the domain of the company the meetings are for.
Questions about paying per intent.
Is this intent data?
No. An intent here is a person who wrote back, in a thread Dylan started, in their own words, asking for a next step.
Who runs the conversation after the reply?
You do. After handoff the conversation is yours. If your plan says so, Dylan books the meeting instead, and the intent is credited against it.
What if the reply is an auto-reply?
Auto-replies and out-of-office messages are never billed. Neither are stop, unsubscribe or not interested, or a not now with no next step.
How long do I have to dispute?
72 hours from handoff, with a fixed reason: outside your definition, not their own words, no next step, a duplicate, or on your do-not-contact list. Silence confirms. Disputes come back as credit.
What if nobody replies?
If 1,000 contacts bring no positive reply, Dylan pauses, tells you what he heard and proposes a new angle.
Does Dylan say he is an AI?
Yes, in the first line of every first email. Dylan's. He writes as an AI agent working for you, from his own domains. Your domain never sends a cold email.
Do you promise a reply rate?
No. For a sense of scale: in Belkins' study of 7.5 million cold emails sent in 2025, the average reply rate was 0.45%. Why we charge per held meeting.
Want to pay this way?
Pick Pay per intent on the waitlist. Picking a way to pay tells us what you prefer; it commits you to nothing.