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Glossary

What is DMARC?

DMARC is a DNS record that ties SPF and DKIM to the domain in your From address. It tells receivers what you want done with mail that fails those checks, and asks them to send you reports about mail that uses your domain. The name stands for Domain-based Message Authentication, Reporting, and Conformance.

What do the DMARC policies mean?

The p tag in the record sets the policy. RFC 9989, the current DMARC standard (May 2026), defines three values:

Policy What it tells receivers
p=none "The Domain Owner offers no expression of preference."
p=quarantine "The Domain Owner considers such mail to be suspicious."
p=reject Every failure is "a clear indication that the use of the domain name is not valid."

A record with no p tag is treated as p=none. Receivers still decide: the RFC says they "SHOULD NOT reject messages solely because of a published policy of 'reject'."

Where should you start?

At p=none, with reports switched on. In the RFC's words, "Domain Owners usually start with 'p=none'," so the reports can show any server or outside sender missed in the SPF and DKIM setup. Fix what they show before you move to a stricter policy.

What is alignment?

DMARC passes when SPF or DKIM passes for a domain that matches the one in the From address. The RFC allows two modes, "relaxed" and "strict": relaxed accepts a domain from the same organization, such as a subdomain, and strict needs the exact domain.

Do you need DMARC for cold email?

Google requires DMARC from senders of more than 5,000 messages a day to Gmail accounts, and says the policy "can be set to none." For B2B, set it up anyway, aligned with your From domain: gateways check it too.

Check your domain

The free deliverability check looks up a domain's MX, SPF, DKIM and DMARC records in public DNS and explains each one. Dylan's deliverability is powered by Folderly.

Sources

  1. RFC 9989: Domain-Based Message Authentication, Reporting, and Conformance (DMARC) (IETF)rfc-editor.org
  2. Email sender guidelines (Google)support.google.com

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